There are so many ways to drive traffic to your site: paid media, social media, email marketing, and display advertising are just some to name a few.
But, an often-neglected strategy for organic growth is Search Engine Optimization (SEO). Optimizing your website to increase organic traffic pays off with higher ranking in Search Engine Results Pages (SERPs).
Unfortunately, the term SEO gets thrown around so much that it’s tough to determine fact from fiction. But the truth is that a well-structured site tends to get better rankings on SERPs in the long run.
Here are some of the benefits of a great SEO strategy from the perspective of improved page speed, and serving the needs of your users.
Increased visibility and traffic
SEO improves your website visibility in Search Engine Results Pages (SERP) with the causality effect of increased traffic.
According to a study by BrightEdge, organic search accounts for 53.3% of website traffic. There’s no denying it: organic is where it’s at.
But, keep in mind that SEO is a long-play. For best results, start small and think big. Incremental changes, stacked week by week, produce impressive gains month over month. It might surprise you, but your efforts can pay off with double the increase in your organic traffic.
There are two ways to beef-up your SEO: get an SEO studio to write your content, and pay a hefty tab, or do it yourself with content briefs.
You know your business inside–and–out. Why not do the writing yourself based on your intuitive knowledge or, even better: experiment with an affordable SEO package that plays well with your Search Engine Marketing (SEM) strategy?
With an affordable content-driven SEO package, you can bring in more clients by ranking higher on Google with a framework for content creation that speaks to your ideal clients or customers.
SEO is a cost-effective marketing strategy as it targets users who are actively searching for products or services related to your business. HubSpot is on the record for stating that SEO has the highest ROI among all digital marketing channels.
Take a look into any pages with shallow content and consolidate it for better CTAs and improve your organic traffic of up to more than 64%. That spend of time is earned and will result in a Return on Time Spent (ROTS).
Ramp up your SERPs with an SEO optimized content brief package and accelerate your growth.
Page speed versus site speed
When you optimize your site for SEO, part of what you're doing is ensuring every page (and the site as a whole) is optimized to load quickly.
This pays off in terms of increased ranking potential for your existing pages.
It also offers a better user experience.
SEO provides long-lasting results for SERPs as opposed to paid advertising, which stops as soon as the budget runs out.
Keywords really matter. So does your site or page speed, content structure, intra-site linking, canonical URLs, metadata and schema, and a non-exhaustive checklist of other technical elements.
It can’t be overstated enough: a great SEO strategy doesn’t happen overnight.
You need to think of it as planting an apple orchard. It requires a lot of trees and a lot of watering. But, after earning some top one–to–three SERP spots, you will understand why organic traffic is such a huge boost to your business.
SEO is a cost-effective marketing strategy that can help to increase visibility, traffic, and credibility of a website.
It also provides long-lasting results and improves the user experience.
Putting it all into practice
Much like any skill in life, you can also become a great web designer with a marketing mindset by studying, experimenting, and building sites.
But, you may not have time for that.
You’re running a business, after all.
You can save time, money, and frustration with a site by Clickex. We manage the design, development, and ongoing monthly management to nail every single point outlined above.
We are on a mission to bring tens of thousands of hours and millions of dollars (actually) of web design and digital marketing experience to up–and–coming Alberta small businesses.
By keeping our pricing model incredibly simple and affordable.
We ask the right questions to uncover your business needs and unpick your marketplace.
We break down your project into clear and measurable deliverables with a unique brand voice and positioning, with real levers to scale your business.
Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.