Resources → Articles → Digital Marketing

The impact of search engine rankings on customer acquisition

Visibility in Local Searches

Search engine rankings can make or break your customer base.

When potential clients or customers look for services online, such as yours, they usually click the first result on Google. If your business ranks high, you'll get more website visitors and customers.

But, if you're buried on page two or beyond, chances are people won't even see you.

When your business is the #1 result on Google, you get approximately 30% of all clicks from searches. 

It goes without saying, good search rankings equals more eyes and more opportunities for business growth.

Google Maps

When it comes to Google’s search platform, Google Maps plays a key role in customer acquisition.

Google Maps matters a lot for local businesses.

According to statistics curated by BackLinko, 76% of people who use mobile search for something nearby, end up visiting the business within 24 hours. 

When people search for services near them, they often use Google Maps to find options. If your business shows up high in the map results, you'll catch their attention.

This means they're more likely to visit your website or give you a call.

It’s a fact: ranking well on Google Maps attracts local customers searching for your services. It's a crucial part of your online success.

The role of local SEO for increasing visibility and attracting potential customers

Local SEO is a spotlight on your business information for people nearby.

It helps search engines understand that you're a local option. And makes it easier for potential customers in your area to find you.

With local SEO, you optimize your website. 

You target local keywords. 

And you get listed in online directories. 

A recent article from Oberlo states that nearly 25% of your site visits come from organic search.

Why does this matter to you? 

When people search for services like yours, your business pops up more often in local search results.

The result?

Better visibility, more website visitors, and ultimately, more customers walking through your door.

Final thoughts

Clickex is a digital first brand.

This includes our approach to data, accessibility and scalability.

We believe that small–to–medium businesses can build legacy brands through the power of the internet.

By connecting our clients to the power of the internet, Clickex is the bridge between analog and digital.

Our core approach improves your lead generation with data-informed SEO management, and attracts your ideal clients.

Because to us, SEO and Conversion Rate Optimization (CRO) are success principles for getting your website firing on all cylinders. 

We are SEO fanatics that think you shouldn’t have to play the guessing game with your SEO.

This includes how to streamline your traffic acquisition process, dominate Google search results for your top keywords, and boost high-quality MQLs.

We take a granular approach to scientific web design with thorough research for tangible improvements. 

It’s the only way to build you a slightly unfair advantage over your competition.

We protect your market position with three simple principles: design pages with primary prioritization purposes, measure and test everything we create, and minimize works–in –progress. 

Fire up your chances to step up your growth and convert the other 95% of your market. 

Take the next step with Clickex and crush your bottom line faster than you can say Search Engine Optimization.

Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.


Author

Colten Nahrebeski

As your certified Google Partner — trust Colten with your conversion rate
optimization. His 8+ years of marketing experience started with international brands, such as Philip Morris Japan. He is literally obsessed with increasing your booked calls and client meetings. His name might be Colten: but his game is most definitely business development.

More reads

Lightning Fast

The next best click for
powering your growth

Build a legacy brand through the power of the internet.

What do you want to work on?
  • Branding
  • Copywriting
  • Digital Marketing
  • Web Design
  • More Than One Of The Above
>