brand voice
Finally get a
brand voice that
stays consistent and
on brand
Differentiate your brand based on fundamental
key factors of vocabulary, cadence and tone.
Brand personification
Reach agreement on
what your brand voice
should sound like
As a growing document automation brand, we needed to develop a messaging fit that spoke to our Ideal Client Profiles (ICP) and bridged communication between our sales
and marketing activities.
Through a hybrid mix of prescription and co-creation, our end result was a universal brand voice that speaks to our targeted ICPs and carries our content from beginning to end.
Daniel Cheng
Chief Marketing Officer
Process Fusion
true North
You deserve more than
12 different opinions on how
your brand should sound
Develop a practical source of differentiation for
how your brand behaves and acts.
Vocabulary
Analyze vocabulary
and tweak dials for
best fit to bond
readers to your
brand.
Cadence
Analyze cadence
and adjust rhythm
based on structure
and flow of
sentence length.
Tone
Analyze how tone
shifts in topic to
alter how readers
receive your
messaging.
Shared language
Determine if your
brand perception lags behind
your audited and verbal results
Develop your initial bridge for core purpose and brand strategy.
Core Purpose
It's so much more
than story branding
Stamp simple statements on why you
are here and who you are here for.
Verbal glue
Discover your
verbal approach for what
glues your team together
Transform hidden details
into a powerful verbal narrative
and tell stories of action.
Story branding
Understand how
shared language
carries your story
from beginning to
end.
Hidden Details
Uncover your
functional and
emotional benefits
of why you do what
you do.
Bridge the gap
Celebrate your
future direction by
bridging gaps, and
merging strategy
and design.
Brand handshake
What is the difference between
a soda or Coke,
or a car and Tesla?
Offer durable advantages
with brand meaning
built on emotional values.
Brand truths
Brand building is not
done by a magical
and mythical wizard
hiding behind a
curtain
Branding is a business process
designed bit by bit and stage by
stage.
Brand strategy
The only strategic branding
for your Edmonton service business
Find out the difference between
brand management and brand leadership.
Brand Requirements
Set the foundations
behind your brand
purpose based
on three
requirements.
Brand benchmarks
Understand that
brand value and
brand equity takes
time, money and
talent.
Brand architecture
Structure position
for today and
tomorrow with a
common and clearly
understood goal.
Common Direction
Build toolkits—not logos
Package a purpose and strategy
that goes beyond symbols
or generic pieces of copy.
Growth engine
Never lose
another customer to
a slow-loading website
Better traffic. Drool-worthy growth.
Design process
The nuts and bolts of
getting ideas agreed
Cut through conventions and perceptions with
different approaches to design.
Visual aspects
Pinpoint best words,
images and
phrases.
Graphic manifestation
Build logical routes
through design
solutions.
Branding scheme
Share design
journeys for best
possible fits.
Lightning Fast
The next best click for
powering your growth
Build a legacy brand through the power of the internet.