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Mobile First Approach (MFA)

When was the last time you saw someone lug a desktop computer onto a train, bus or even a car? Your clients or customers are no longer tethered to their desks. They need a mobile experience that speaks to their thumbs, fits snugly in the palm of their hand, and makes it easy for them to make purchasing decisions. 

An MFA for web design involves designing a website for mobile devices first, and then scaling up to larger screens, such as laptops or desktops. 

Here are some benefits of an MFA and why it should not be an after-thought for your website.

Improved user experience

MFAs think with the user in mind by leading with a better user experience. 

According to a survey by Google, 52% of users said a bad mobile experience made them less likely to engage with a brand. 

There is also an added advantage of MFA: designing for other devices only becomes that much easier. Focus on what matters for the mobile user and leave everything else to desktops or laptops. 

Increased traffic

With the increasing use of mobile devices, an MFA plays a key role in increasing mobile traffic to your website. There’s no getting around it: more than half of your overall traffic now comes from mobile devices. 

More than half.

And, unfortunately, although there is not a direct correlation between traffic and conversion rates, your users will read on their mobile devices, and make purchasing decisions based on fit.

Taking into account the importance of a mobile strategy for your product or service moves you in the right direction: getting your buyers closer to a one-click purchase experience.

The need for speed

An optimized MFA leads to faster load times. Think back to the statistic of how 53% of your visitors will abandon your site if it takes longer than three seconds to load. 

That same rule applies to your mobile experience. 

But what’s shocking is that Google states the average mobile site takes 15.3 seconds to load.

By considering your loading speed across all your web experiences, including compression for multi-devices, you lose the weight while keeping the clarity. Give your ideal clients or customers what they expect from a superior digital experience: a smoother and automatic loading experience.

Better search

Making your mobile experience friction-free for your clients or customers means doing more than upping your speed or layout: it also means optimizing your search above the fold.

Don’t ask your readers to swipe through pages and pages of content to find what they are looking for. Remove their heavy lifting instead.

Think from your reader, or more importantly, your buyer lens: did they find what they need? Do they trust your brand? Are they ready to buy?

More than 60% of users have used their smartphones to directly contact a business from using the search function or with a one-step click–to–call button.

Consistent UX

UX is more about making your product or service accessible than it is about design.

An MFA rounds out a consistent design across all devices, results in better UX, and reflects on your bottom line more than you may think. 

The more you create uniformity over your brand experiences from a digital perspective, the better your chances are at removing potential confusion during the checkout process. 

An MFA simplifies the client or customer online shopping experience. It makes for enjoyable digital experiences. And it makes it easier to complete a purchase in one–to–two clicks. 

Putting it all into practice

Much like any skill in life, you can also become a great web designer with a marketing mindset by studying, experimenting, and building sites.

But, you may not have time for that.

You’re running a business, after all.

You can save time, money, and frustration with a site by Clickex. We manage the design, development, and ongoing monthly management to nail every single point outlined above.

We are on a mission to bring tens of thousands of hours and millions of dollars (actually) of web design and digital marketing experience to up–and–coming Alberta small businesses.


By keeping our pricing model incredibly simple and affordable.

We ask the right questions to uncover your business needs and unpick your marketplace.

We break down your project into clear and measurable deliverables with a unique brand voice and positioning, with real levers to scale your business.

Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.


Todd O'Keefe, BPR

Considered an OG copywriter — Todd has been writing since being knee-high to a grasshopper. His writing chops include everything from copywriting to business writing, and heck: even writing the menu for food and beverage joints. His more than 20 years of experience includes government, post-secondary and schwacks of startups. As your brand steward, he speaks to one reader and scales for larger markets.

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