Projection Screen Sensing Technology
We supported a major Japanese consumer tech company in validating an early-stage interactive projector through in-market research in Tokyo. We placed prototypes with participants across multiple demographics, collected recorded usage feedback, conducted in-home interviews in Japanese, and delivered a structured findings report with recommendations for next steps.
Research design and participant recruitment
We built the research plan, recruited participants across key demographic profiles, and managed field logistics to ensure the product was evaluated in realistic conditions.In-home trials and Japanese interviews
Participants used the projector in their homes and documented their experience. We followed with in-home interviews in Japanese to capture behaviours, friction points, and perceived value.Findings report and executive presentation
We synthesized the data into a detailed report and presented results to stakeholders at Sony headquarters in Tokyo, including clear themes, supporting evidence, and practical recommendations.
Validating the use case through real-world trials
The client needed feedback grounded in daily use; not in a controlled demo environment. The research focused on how people interacted with the product over time, what got in the way, and which contexts showed the strongest fit.
Coverage across participant types
We tested the product with families, single participants, and working professionals to understand how use and perceived value changed across living situations and routines.
Behaviour-focused insight, not speculation
The combination of at-home trials and interviews made it possible to separate initial novelty from repeatable value, and to identify what participants needed for the product to be useful day to day.
Clear synthesis for internal decision-making
Discussions with their research and development team focused on what to refine, what to test next, and which participant contexts indicated the best near-term opportunity.
Recommendations and next steps
The final reporting session at the client's headquarters included all top-level decision makers, to whom we presented findings and recommendations based on the results of the market research.
Let's connect
If you need a comms partner who can handle complexity, reach out.
We can help if...
- You need credibility with investors, customers, or partners
- You’re moving from R&D into commercialization
- You have complex stakeholders and need alignment fast
- You want to equip your team with frameworks + training