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Comparing SEO to SEM is like comparing apples to oranges

Comparing SEO to traditional advertising methods

SEO and traditional advertising methods, such as print ads, radio, and billboards, have their differences.

One of the main advantages of SEO is its ability to target those searching for your products or services. 

This advantage focalizes your marketing efforts to your target audience. That's a win compared to traditional ads that only reach a broader audience.

Additionally, SEO usually has a lower up-front cost and provides long-term benefits. Traditional advertising often requires significant investments and has a limited lifespan.

While SEO can cost you anywhere from $5,000 to $15,000+ a year, the more you put in—the more you get out. On the flip side, traditional advertising can cost between $1,000 to $100,000 for a one-off or limited run promotion. 

A key difference? Measurability. 

SEO allows you to track and analyze data on your website's performance. 

Gauging the effectiveness of traditional ads can be more challenging. 

SEO offers a targeted, cost-effective and data-driven approach to marketing. This approach makes it a valuable alternative or complement to traditional advertising methods.

The long-term benefits of investing in SEO

Investing in SEO offers many long-term benefits. These benefits contribute to the sustained growth and success of your business.

By always optimizing your website and content, you can secure higher search rankings. This will result in increased visibility and a steady flow of organic traffic.

A recent list from Ahrefs shows that you want to attract organic traffic because it makes up nearly 54% of all web traffic.

Boosting your SEO results in more leads, conversions and sales over time.

Additionally, SEO helps build trust and credibility with potential customers. Remember that fostering loyalty creates lasting relationships.

Search engines and user preferences evolve. That's why maintaining an effective SEO strategy is important. A strategy ensures that your website stays competitive in the ever-changing digital landscape.

The insights gained from SEO analytics allow you to make data-driven decisions. Your data allows for continuous improvement and benefits your business in the long run.

The potential for a high return on investment

SEO has the potential to deliver a high return on investment (ROI) due to its targeted and cost-effective nature.

Attracting people that are searching for your products or services is the key. SEO drives that relevant traffic to your website. If done well, it will lead to higher conversion rates and increased revenue.

People consider organic search results to be more trustworthy than paid ads. Having a strong SEO strategy can help build credibility with your organic traffic. Your increased credibility will translate into long-term customer loyalty and repeat business.

Traditional ads often need large upfront costs and have a limited lifespan. SEO has lower initial expenses and provides a lasting benefit. Consistent SEO results in your website continue to rank well over time.

These factors contribute to the potential for a huge Return on Investment (ROI). Truth is, it results in a Return On Time Spent (ROTS) that's worth its weight in gold. 

SEO is a valuable investment for businesses looking to do two things: grow their online presence and maximize their marketing budget.

Final thoughts

Clickex is a digital first brand.

This includes our approach to data, accessibility and scalability.

We believe that small–to–medium businesses can build legacy brands through the power of the internet.

By connecting our clients to the power of the internet, Clickex is the bridge between analog and digital.

Our core approach improves your lead generation with data-informed SEO management, and attracts your ideal clients.

Because to us, SEO and Conversion Rate Optimization (CRO) are success principles for getting your website firing on all cylinders. 

We are SEO fanatics that think you shouldn’t have to play the guessing game with your SEO.

This includes how to streamline your traffic acquisition process, dominate Google search results for your top keywords, and boost high-quality MQLs.

We take a granular approach to scientific web design with thorough research for tangible improvements. 

It’s the only way to build you a slightly unfair advantage over your competition.

We protect your market position with three simple principles: design pages with primary prioritization purposes, measure and test everything we create, and minimize works–in –progress. 

Fire up your chances to step up your growth and convert the other 95% of your market. 

Take the next step with Clickex and crush your bottom line faster than you can say Search Engine Optimization.

Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.


Colten Nahrebeski

As your certified Google Partner — trust Colten with your conversion rate
optimization. His 8+ years of marketing experience started with international brands, such as Philip Morris Japan. He is literally obsessed with increasing your booked calls and client meetings. His name might be Colten: but his game is most definitely business development.

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