How to build trust and credibility with your local SEO

Sushami Pomerleau-Piquette

Showcasing positive reviews and testimonials

Positive online reviews and testimonials give your local SEO a boost. They show that clients or customers love your service.

When people see positive customer reviews, they're more likely to trust that business. It can be a strong determinant for choosing you over your competitors. 

Search engines, such as Google or Bing, also take these reviews into account.

The more happy customers you have, the better your reputation. Ultimately, you'll rank higher in search results.

And when it comes to search results, you can forget about Yelp or even social media reviews.

Google reviews are where it's at.

While reviews in general are helpful for your business, Google reviews provide both valuable customer feedback and impressionable rankings. 

Not all review platforms serve a direct purpose to your business. In fact, most live in their own echo chambers.

Truth is, Google is the only one that has a direct effect on your search rankings.

Receiving Google reviews from customers directly impacts your local SEO and improves the search-ability for your local business.

Showcase those glowing reviews, climb the rankings and win over new customers.

Spend some time on your User Experience (UX)

Improving website design and user experience has a big impact on local SEO.

A well-designed, easy–to–use site keeps visitors engaged and coming back for more.

Google notices when people enjoy your site and rewards you with better rankings. 

Plus, a professional-looking website builds trust with potential customers. It makes them more likely to choose your services.

If you haven't, try taking a Mobile First Approach (MFA) to your web design. If you want a performance-driven website, you need an MFA.

By investing in a great website design you not only will rank higher in search results. 

You will also boost your credibility with potential clients.

Establishing authority through helpful content

Creating helpful content helps build authority which, in turn, improves local SEO.

When you share useful info, tips, or how-to list articles, you show that you know your stuff. People start seeing you as an expert in your field in the local area, and they trust your business more.

Search engines also value high-quality content. The more valuable your content—the better your site ranks in search results.

Wordstream indicates that valuable content such as lists, guides, infographics, articles, videos, and others will enhance your SEO.  

Sharing helpful content will boost your reputation, win over customers, and help you climb Google's rankings.

If you don't already, start considering content to be of high value to your marketing strategy.

Final thoughts

Clickex is a digital first brand.

This includes our approach to data, accessibility and scalability.

We believe that small–to–medium businesses can build legacy brands through the power of the internet.

By connecting our clients to the power of the internet, Clickex is the bridge between analog and digital.

Our core approach improves your lead generation with data-informed SEO management, and attracts your ideal clients.

Because to us, SEO and Conversion Rate Optimization (CRO) are success principles for getting your website firing on all cylinders. 

We are SEO fanatics that think you shouldn’t have to play the guessing game with your SEO.

This includes how to streamline your traffic acquisition process, dominate Google search results for your top keywords, and boost high-quality MQLs.

We take a granular approach to scientific web design with thorough research for tangible improvements. 

It’s the only way to build you a slightly unfair advantage over your competition.

We protect your market position with three simple principles: design pages with primary prioritization purposes, measure and test everything we create, and minimize works–in –progress. 

Fire up your chances to step up your growth and convert the other 95% of your market. 

Take the next step with Clickex and crush your bottom line faster than you can say Search Engine Optimization.

Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.


Sushami Pomerleau-Piquette

Sush is a growing copywriter with more than 3+ years of digital marketing experience. He is known as our hinge. That's because he swings between writing your web copy and developing your SEO content. His love for
copywriting is only rivaled by his love of pop culture.


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