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8 tips for keeping your business visible in an online world

The increasing number of local service businesses online

As more local service businesses venture online, the role of SEO importance for staying competitive grows.

Good SEO ensures higher search rankings. Ultimately, making it easier for potential customers to find you.

By focusing on local SEO, you target customers in your area who are more likely to visit your business.

Consider getting an SEO & Competitor Audit to understand what you and your competitors are doing right—or doing wrong. 

Keep in mind that SEO does the following:

  • Highlights your unique strengths, 

  • Keeps you updated with trends, and

  • Ensures your website's relevancy and visibility

Adapt and improve your SEO strategy

Insights from SEO help you adapt and improve your strategies. That makes SEO an indispensable tool for maintaining your competitive edge. 

In this increasingly digital world, if you aren't utilizing SEO insights, you're going at it blind. 

Or even worse, taking a shotgun approach and expecting great results.

Staying on top of intent search trends and customer demands will shape your SEO strategy as needed. 

This practice will keep your business visible in an ever-changing online landscape.

Try these helpful tips for keeping your business visible in an ever-changing landscape.

  • Stay informed: Regularly read SEO blogs—such as the Semrush Blog or Clickex Resources. Try following industry leaders. Look to attend webinars to stay updated on the latest strategies and techniques.

  • Analyze competitors: Check out what successful competitors in your industry are doing. Learn from their SEO strategies and see if you can adapt or improve upon them for your business.

  • Understand your audience: Know what your customers want and need. Use keyword research tools to check search trends. Identify the terms and topics that matter most to your audience. Consider getting Ideal Client Profiles (ICP) developed to drill down on your Total Relevant Market (TRM).

  • Update your content: Regularly review and refresh your website content. This practice keeps content engaging, and up–to–date with customer demands and industry trends. It's otherwise known as evergreen content. 

  • Optimize for voice search: As voice search becomes more popular, optimize your website to answer voice queries. Consider using conversational language and long-tail keywords.

  • Embrace new technology: Stay updated with new tools and technologies. Consider using Artificial Intelligence (AI) to help improve your SEO efforts.

  • Be mobile-friendly: Ensure your website is responsive and optimized for mobile devices. More people use their smartphones to search for local services.

  • Track your performance: Use analytics tools to track your SEO progress. Programs such as Semrush can help you make data-driven decisions to improve your strategies.

SEO as a tool to outperform competitors

SEO is a powerful tool for outshining competitors. It enhances visibility and attracts more customers in a competitive online space.

Your business can stand out from the rest. Do it by getting higher rankings, targeting the right audience, and building trust and credibility.

Recent data from First Page Sage says that by ranking #1 on Google you can expect nearly 40% of the Click-Through-Rate (CTR) of first page rankings.

Remember, share quality content and adapt your strategy to remain an industry authority.

Additionally, providing a better user experience leads to long-term results, making SEO a valuable asset. This practice helps you maintain a competitive edge and thrive online.

Final thoughts

Clickex is a digital first brand.

This includes our approach to data, accessibility and scalability.

We believe that small–to–medium businesses can build legacy brands through the power of the internet.

By connecting our clients to the power of the internet, Clickex is the bridge between analog and digital.

Our core approach improves your lead generation with data-informed SEO management, and attracts your ideal clients.

Because to us, SEO and Conversion Rate Optimization (CRO) are success principles for getting your website firing on all cylinders. 

We are SEO fanatics that think you shouldn’t have to play the guessing game with your SEO.

This includes how to streamline your traffic acquisition process, dominate Google search results for your top keywords, and boost high-quality MQLs.

We take a granular approach to scientific web design with thorough research for tangible improvements. 

It’s the only way to build you a slightly unfair advantage over your competition.

We protect your market position with three simple principles: design pages with primary prioritization purposes, measure and test everything we create, and minimize works–in –progress. 

Fire up your chances to step up your growth and convert the other 95% of your market. 

Take the next step with Clickex and crush your bottom line faster than you can say Search Engine Optimization.

Want to learn more about how Clickex is the next best click for powering your growth? Chat with our team today and let us show you how to build a legacy brand through the power of the internet.


Author

Sushami Pomerleau-Piquette

Sush is a growing copywriter with more than 3+ years of digital marketing experience. He is known as our hinge. That's because he swings between writing your web copy and developing your SEO content. His love for
copywriting is only rivaled by his love of pop culture.

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